05 The power of the tribe

According to Wikipedia:
The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

Research

The amount of time Australians are spending online has, for the first time ever, surpassed the amount of time spent watching television, according to a report by Nielsen Online entitled “10th Australian Internet and Technology Report”. The study found that Australians were spending around 13.7 hours per week surfing the internet, while average television viewing was around 13.3 hours per week.

55% of Australian’s internet users have used a social network in the past year, according to Nielsen Online. Furthermore, 33% of Australian’s social network users had joined in the past three months.  The largest group of users, 45% in Australia spent one to four hours per day social networking. 10.9% of time spent online in Australia is spent social networking, which is up from 6.9% a year ago, according to Nielsen Online’s global social networking report.

The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors to ‘Member Community’ websites globally came from the 35-49 year old age group (+11.3 million).  Source: TravelMole, March 2009

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